Patagonia HUMAN POWERED SNOW TOUR

3-day mountain festivals every weekend of March, featuring curated on mountain experiences with Patagonia snow Ambassadors, evening programs, dance parties, repair clinics, and free repairs by Worn Wear. All event tickets and raffles were donated to Protect Our Winters. We piloted Worn Wear’s trade in program outside of the retail space, and Loan Wear - where our new Powslayer kit on the mountain while you’re gear gets repaired!

We kicked off in Tahoe, offering our audience a chance to win a backcountry guided day with ambassador Nick Russell. In Salt Lake City, we partnered with beloved podcast, The Bomb Hole, for a group shred led by Seth Huot and parking lot tailgate, as well as Connor Ryan leading an Indigenous group shred with Sacred Circle. In Jackson Hole, we hosted a Protect our Winters and Patagonia Provision dance party at the Mangy Moose, along with producing the first Buy-Used pop up at The Virginian Lodge - selling Worn Wear product with 100% proceeds benefiting Protect Our Winters. We ended the tour in Revelstoke, hosting a take over of Mountain Archives and a Girls Do Ski led by Leah Evans and Yearning for Turning with Nicholas Wolken on mountain meet ups. We also comp’d tickets and meals for local affinity groups to join our shreds.

Ambassadors present: Nicholas Wolken, Nick Russell, Forrest Shearer, Leah Evans, Brooklyn Bell, Zahan Billimoria, Connor Ryan and Alex Yoder.

12 staff, 4 cities, 3-5 events per day, 8 ambassadors, 20 local partners 3000+ on the ground impressions, $15,000 raised for Protect Our Winters.

Role: North American Tour Manager - end to end execution from creative concept to production